BAV Group | The World's Leading Authority on Data-Driven Branding. ™️

BAV Group: Industry Recognition
Forrester's The Brand Measurement Consulting Services Landscape, Q4 2024

We are pleased to announce that BAV Group is included in the Forrester® Landscape: Brand Measurement Consulting Services, 2024

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BAV Group Industry Recognition: Forrester Landscape: 2024 Brand Measurement Consulting Services
BAV Group
Who We Are

BAV Group, a WPP and VML consultancy, is the world’s leading authority on data driven branding™️. 

What We Do

We provide growth focused brand intelligence, customer insights, and marketing and business strategy by bringing data to the brand opinion party.

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We can help with brand equity audits and advisory, positioning strategies and workshops, tracking, and much more to help business executives and marketers assess, drive and monitor the direction of their brands as strategic corporate assets.
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Happy New Year from BAV Group | Battle of the Bubbly
Analysis
12.31.2024
Happy New Year 2025

We thought we'd wish everyone a happy New Year by exploring two of the biggest names in bubbly: Dom Pérignon and Moët & Chandon via BAV syndicated data.

 

 

Dear Mx. BAV | Advice for nice and naughty brands
Analysis
12.18.2024
Dear Mx. BAV

Should BAV Group launch an advice column for brands? 

BAV Group Industry Recognition: Forrester Landscape: 2024 Brand Measurement Consulting Services
News
12.12.2024
BAV Group Industry Recognition

We are pleased to announce that BAV Group is included in the Forrester® Landscape: Brand Measurement Consulting Services, 2024.

It's Cozy Season | Which Hot Cocoa is the Hottest? | BAV Group
Analysis
12.10.2024
Hottest Hot Cocoa

National Hot Cocoa Day is December 13, so for 2024 we thought we would take a look and see what the data says about which hot cocoa brand is the hottest for cozy season -- Swiss Miss or Ghirardelli?

Brewing Brand Differentiation by Kathy Shen | Opinion Party | BAV Group | Summer 2024
Analysis
08.22.2024
Brewing Differentiation

In a sea of sameness, beer brands pop tops on strategic partnerships to stand out. From ballparks to music fests, these collabs add flavor, keeping consumers coming back for more.

The Ozempic Effect: The Transformation of Weight Loss’ Branding || Daniella Rodriguez || BAV Group
Analysis
08.20.2024
The Ozempic Effect

From the Biggest Loser to Ozempic -- the way we think about weight loss brands has changed dramatically in the past few years.

Summer Bucket List: The Secrets of Top Travel Destinations by Sandrine Martin | BAV Group
Analysis
08.14.2024
Summer Bucket List

Craving a summer escape? Unlock the secrets of why Italy, France, and Spain are top destinations for Americans. Get ready for a journey that'll leave you saying "Bon voyage!" to your everyday life. 😎🌞✈️

Mind the Gap: Expectation vs. Experience with Destination Brands by Natalia Restrepo | BAV Group
Analysis
08.13.2024
Mind the Gap

Destination branding triumphs when expectations align with experiences. Bridge the host-guest gap to create satisfied, loyal visitors. 🌍🧳💡

The Paradox of Travel Content || Opinion Party | BAV Group | Tanay Sharma
Analysis
08.13.2024
The Paradox of Travel Content

Is your endless scrolling through travel blogs and Instagram feeds sucking the joy out of your adventures? Striking a balance between research and spontaneity might just be the key to unlocking the most memorable adventures.

Reframing the Paralympics | Exploring how brands can break barriers around inclusion and equality by reshaping the narrative and championing inclusivity in sports. 
Analysis
07.30.2024
Reframing the Paralympics

Exploring how brands can break barriers around inclusion and equality by reshaping the narrative and championing inclusivity in sports.  💪♿️🏅