BAV Group | The World's Leading Authority on Data-Driven Branding. ™️

Laura Jones, BAV Group CSO, featured in LBB article

 Exploring Brands at the Heart of Valentine’s Day

A Celebration of the Brand Partnership of the Year: Taylor Swift + NFL + Chiefs from BAV Group

Welcome back the Opinion Party, BAV Group’s take on the cultural conversation around brands. Typically, we’re the people in the room ‘bringing data to the opinion party’ when it comes to brands (hence the name!), but for our end of year wrap up, we tapped into some of our team’s best and brightest minds to bring you our (highly educated) opinions covering all corners of the brandscape.

It's time for BAV Group's annual report on the brand of Santa Claus. Is he still holding up as an influencer? Are changing times damaging his brand? Find out!

What happens when kids grow up in the age of AI? What are the new rules of parenting? How do we teach them when we're just learning ourselves!?

Brands say a lot about the culture, and culture says a lot about the brands. Exploring the interconnections can teach us about identity and inclusion.

To celebrate the release of the highly anticipated Barbie movie, BAV Group took a journey back through our three decades of data collection on the iconic Barbie brand to uncover the secrets of the brand's enduring success.

How brands need courage to match the consumer desire for inclusion with the reality they experience.

Non-alcoholic, zero proof, and booze-free beverages are on the rise. With consumer interest growing, brands have the opportunity to tap into changing preferences and build a more inclusive culture around drinking.

Do you know what population makes up the largest minority in the world? It’s people with disabilities and we, as marketers, are doing a poor job being inclusive of this underserved group.

Why “weird” isn’t necessarily a bad thing when it comes to naming through personal experiences as an immigrant in the US and by looking at some of the most loved brands of today.