While Max Verstappen may be the best driver on the Formula 1 grid today, he has not always been the most liked. So how did he end up as my entry to the nice list for 2024? As an avid F1 fan, I can tell you that Verstappen himself hasn’t really changed, rather it’s the circumstances around him that have moved him to the nice column for 2024.
Imagine hopping into a car, punching in your destination, and then kicking back and relaxing while the car drives itself. That's the future Waymo, the self-driving car company from Google as well as its competitors, is trying to create.
Just as certain celebrities find themselves in the limelight, some brands are perpetually under the public's watchful eye. They weather criticism, spark debates, and withstand a barrage of online trolling – yet they continue to thrive in this tumultuous sea of public opinion. Let’s explore the naughty list through the intriguing phenomenon that transforms some thriving brands into cultural punching bags.
We thought we'd wish everyone a happy New Year by exploring two of the biggest names in bubbly: Dom Pérignon and Moët & Chandon via BAV syndicated data.
National Hot Cocoa Day is December 13, so for 2024 we thought we would take a look and see what the data says about which hot cocoa brand is the hottest for cozy season -- Swiss Miss or Ghirardelli?
In a sea of sameness, beer brands pop tops on strategic partnerships to stand out. From ballparks to music fests, these collabs add flavor, keeping consumers coming back for more.
Heading into tomorrow’s presidential election, we looked into the equity of each candidate in our global brand study in order to compare the different imagery attributes each leader gets credit for. Can you guess which candidate is associated with each word cloud?
As part of our 2020 Origin Index series, we dive deeper into the global Technology and Electronics space to quantify the power of country branding in the category. Read the full report here.
The Origin Index is the newest part of our annual Best Countries Report, the world’s largest study of nations as brands. Through our Origin Index analysis, we explore the connection between a nation’s brand power and the companies that call it home.
