About BAV Group

We bring data to the brand opinion party™️

About BAV Group

BAV Group is the world’s leading authority on data-driven branding^TM. Our strategic consulting services harness the power of BrandAsset Valuator^® (BAV) — the world’s largest and longest study of brands.

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What Makes BAV Group Unique?

Three Things that Make BAV Group Unique

Category Agnostic: Our model lets us capture a brand’s role within its category and culture.
Actionable Insights: Our approach allows us to understand brand challenges and opportunities, shifting consumer perceptions, advocacy, and emotional commitment.
Financial Performance: Our model is linked to marketplace metrics and predictive of financial performance.

BAV is the original and still the gold standard.

30+ Years of Experience
60,000+ Brands Studied
50+ Global Markets
73 Consistent Metrics
Category Agnostic
Developed in Partnership with Top Tier Academic Institutions

How it works

BAV® measures extensive brand qualities and metrics that drive financial and marketplace success

Brand Strength

Future growth potential

Differentiation

A brand's ability to capture attention in the cultural landscape. A powerful driver of curiosity, advocacy and pricing power.

Relevance

How appropriate and meaningful a brand is to consumers. Drives brand consideration and trial.

Brand Stature

Current operating value

Esteem

A measure of how highly regarded a brand is and how well it delivers on its promises. Leads to trial and commitment.

Knowledge

The depth of understanding people have of a brand – both its positive and negative information.

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OUR 4 PILLARS TELL A STORY

The relationship between our four Brand Pillars paint a holistic picture of brand challenges and opportunities