BrandAsset Valuator®

BRANDASSET VALUATOR®

Explore a few of the thousands of brands we continuously measure in our BAV study.

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Experience our BAV data firsthand: Select or type in the name of a key brand, and up to two competitor brands from any industry that you’d liked to see it compared to.

NOTE: this is only a small sampling of the brands BAV's syndicated study covers, and the data about the brands is not the most recent.

Pillar Graph

Differentiation

DIF

Relevance

REL

Esteem

EST

Knowledge

KNO

Power Grid

The four Brand Pillars that capture key components of brand health are Differentiation, Relevance, Esteem and Knowledge.

  • Differentiation
    DIFFERENTIATION

    A brand's ability to capture attention in the cultural landscape. A powerful driver of curiosity, advocacy and pricing power.

  • Relevance
    RELEVANCE

    How appropriate and meaningful a brand is to consumers. Drives brand consideration and trial.

  • Esteem
    ESTEEM

    A measure of how highly regarded a brand is and how well it delivers on its promises. Leads to trial and commitment.

  • Knowledge
    KNOWLEDGE

    The depth of understanding people have of a brand – both its positive and negative information.

Brands are plotted in two dimensions on the power grid: Stature and Strength. The two dimensions capture the relationship of the four Brand Pillars.

  1. NEW OR UNFOCUSED

    Build Awareness and Traction. Must define a clear point of view.

  2. NICHE OR UNREALIZED

    Low Earnings. High Potential.

  3. MOMENTUM LEADERSHIP

    High Earnings. High Potential.

  4. MASS MARKET

    High Earnings. Low Potential.

  5. ERODED

    Seriously challenged, hanging on.

Brands & Culture: News Listing
Ticketmaster: Lessons from a perennial naughty list entry by Jenna Rounds || Vol.4, Winter 2024-25 OPINION PARTY Ticketmaster | BAV Group | Background image of a concert
Analysis
01.23.2025
Ticketmaster

Lessons from a perennial naughty list entry.

Yellow sunburst background with word: Snapchat - a daring campaign for differentiation by Natalia Restrepo || Vol.4, Winter 2024-25 OPINION PARTY from BAV Group || Snapchat Ghost Icon
Analysis
01.21.2025
Snapchat: a daring campaign for differentiation.

Snapchat has always been a darling of the digital age, known for its friendly, fun vibes. It is seen as one of the most creative and kind brands in culture and especially in the digital brandscape. But in 2024 year, it cranked up the volume with a daring campaign that boldly says, “less social media.”

Image of woman looking bored at a party || Text THE "MEH" LIST There's something worse than being naughty. || John Keaveny | OPINION PARTY Vol.4, Winter 2024-25 | BAV Group
News
01.16.2025
The "Meh" List

There’s something worse than being naughty. Say hello to the “meh” list.

The Verstappen Effect: Losing Races, Winning Hearts || Tanay Sharma || Opinion Party Vol.4, Winter 24-25 || BAV Group
Analysis
01.15.2025
The Verstappen Effect: Losing Races, Winning Hearts

While Max Verstappen may be the best driver on the Formula 1 grid today, he has not always been the most liked. So how did he end up as my entry to the nice list for 2024? As an avid F1 fan, I can tell you that Verstappen himself hasn’t really changed, rather it’s the circumstances around him that have moved him to the nice column for 2024.

Pushing the limits of self driving cars || Dor Katz || BAV Group || Opinion Party Winter 24-25
Analysis
01.09.2025
Pushing the Limits

Imagine hopping into a car, punching in your destination, and then kicking back and relaxing while the car drives itself. That's the future Waymo, the self-driving car company from Google as well as its competitors, is trying to create.

The Naughty List: Why We Love to Hate Certain Brands by Kathy Shen with image of a big thumbs down and word dislike repeated in background
Analysis
01.08.2025
The Naughty List: Why We Love to Hate Certain Brands

Just as certain celebrities find themselves in the limelight, some brands are perpetually under the public's watchful eye. They weather criticism, spark debates, and withstand a barrage of online trolling – yet they continue to thrive in this tumultuous sea of public opinion. Let’s explore the naughty list through the intriguing phenomenon that transforms some thriving brands into cultural punching bags.

Happy New Year from BAV Group | Battle of the Bubbly
Analysis
12.31.2024
Happy New Year 2025

We thought we'd wish everyone a happy New Year by exploring two of the biggest names in bubbly: Dom Pérignon and Moët & Chandon via BAV syndicated data.

 

 

Dear Mx. BAV | Advice for nice and naughty brands
Analysis
12.18.2024
Dear Mx. BAV

Should BAV Group launch an advice column for brands? 

BAV Group Industry Recognition: Forrester Landscape: 2024 Brand Measurement Consulting Services
News
12.12.2024
BAV Group Industry Recognition

We are pleased to announce that BAV Group is included in the Forrester® Landscape: Brand Measurement Consulting Services, 2024.

It's Cozy Season | Which Hot Cocoa is the Hottest? | BAV Group
Analysis
12.10.2024
Hottest Hot Cocoa

National Hot Cocoa Day is December 13, so for 2024 we thought we would take a look and see what the data says about which hot cocoa brand is the hottest for cozy season -- Swiss Miss or Ghirardelli?