Pop the cork on a data-driven New Year's toast! 🥂 

We're diving deep into two champagne giants, Dom Pérignon and Moët & Chandon, using 20 years of BAV data to uncover how their brand perceptions have evolved. 

Both remain luxury icons,
but their paths have diverged. 

Side-by-Side

Dom Pérignon, the epitome of prestige, consistently ranks high in attributes like Distinctive (99% in 2004, 96% in 2024) and High Quality (98% in 2004, 99% in 2024), appealing to a timeless desire for exclusivity. Moët & Chandon, while maintaining luxury status, has embraced a more experiential identity.

Attributes like Sensuous (96% in 2004, 97% in 2024) and Glamorous (94% in both years) suggests a shift towards a more modern, celebratory luxury. 

Want to know what imagery attributes give your brand the edge?  
Schedule a 30 Minute consultation with BAV Group.