BAV Group, the world's leading authority on data-driven branding™️, is proud to announce the launch of Opinion Party: The Podcast  that will interrogate marketing's most deeply held beliefs through the cold cruel lens of data and expert insights. The podcast picks up where BAV Group's highly regarded Opinion Party series left off after its fourth edition. 

Opinion Party, Season 1:
2 Hosts. 7 Guests. Infinite Insights.

Available on Spotify, Apple Podcasts, YouTube, and wherever you get your podcasts!

The podcast's compelling Season 1 lineup brings together hosts Laura Jones and Jason Gaikowski along with seven compelling industry thinkers who will dissect persistent marketing myths. From brand purpose to global branding, authenticity to corporate activism this Opinion Party will strip away conventional wisdom and expose the raw truth hidden beneath marketing's glossy surface.

Season 1 Episode Lineup: 

• “Welcome to the Opinion Party” with Laura Jones and Jason Gaikowski
• “Trust Me I'm a Marketer” with John Sabine probes marketing credibility and brand trust
• “The Downside of Fame” with Jason Falls investigates celebrity and brand influence 
• “The Authenticity Trap” with Tina Cartwright deconstructs brand authenticity
• “Laughs or Liability” with Fumi Abe unpacks the role of humor in marketing
• “Should Brands Take a Stand” with Kimberly A. Whitler examines what the data say about the impacts of corporate activism
• “The Brand Purpose Pivot“ with Samuel Monnie explores the real impact of brand purpose strategies 
• “The Myth of the Global Brand” with Peter Everett challenges international branding assumptions

Visit www.theopinionparty.com for more information, including episode release dates.
Available on Spotify, Apple Podcasts, YouTube, and wherever you get your podcasts!

“We're not here to confirm beliefs. We're here to interrogate them with data.” — Laura Jones, CEO of BAV Group and Co-host of Opinion Party

Your Hosts:

• Laura Jones, CEO of BAV Group, is an award-winning strategist and brand builder who brings a unique blend of data expertise and storytelling prowess. 
• Jason Gaikowsk, Chief Transformation Officer at VML, i is a renowned growth customer experience strategist with extensive experience across multiple industries.

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About BAV Group 
BAV Group, a VML consultancy, is the world's leading authority on data-driven branding™️. Our strategic consulting services convert brand insight into brand growth. Whether you need to analyze, transform, or grow your brand, our team provides solutions based on 30 years of proven methodology and results.

We are strategists and statisticians, but also anthropologists, creatives, sector experts and, ultimately, data storytellers. We bring our diverse experiences and teams together to help our clients make smarter decisions. We provide growth-focused brand intelligence, customer insights, and marketing and business strategy by bringing data to the brand opinion party.

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