BAV Group, the world's leading authority on data-driven branding™️, is proud to announce the launch of Opinion Party: The Podcast where we will interrogate marketing's most deeply held beliefs through the cold cruel lens of data and expert insights.
Opinion Party, Season 1: 2 Hosts. 7 Guests. Infinite Insights.
Available on Spotify, Apple Podcasts, YouTube, and wherever you get your podcasts!
Opinion Party (Vol 4): Naughty or Nice
Winter 2024/2025
The fourth volume of "Opinion Party" from BAV Group, a collection of points-of-view from our brand experts, focusing on exploring what it means to be a naughty or nice brand and which brands landed on which list this year.
- Kindness as Differentiator by Sandrine Martin
- Ticketmaster: Lessons from a Perennial Naughty List Entry by Jenna Rounds
- Snapchat: A Daring Campaign for Differentiation by Natalia Restrepo
- The "Meh" List by John Keaveney
- The Verstappen Effect: Losing Races, Winning Hearts by Tanay Sharma
- Pushing the Limits: Are Self-Driving Cars Naughty or Nice by Dor Katz
- The Naughty List: Why We Love to Hate Certain Brands by Kathy Shen
- Dear Mx. BAV: Advice for Naughty and Nice Brands by Daniella Rodriguez
Opinion Party (Vol 3): Summer Beach Reads
The third volume of "Opinion Party" from BAV Group, a collection of points of view celebrating the summer of 2024.
- Brewing Differentiation by Kathy Shen
- The Ozempic Effect by Daniella Rodriquez
- Summer Bucket List by Sandrine Martin
- Mind the Gap: Expectation vs. Experience with Destination Brands by Natalia Restrepo
- The Paradox of Travel Content by Tanay Sharma
- Reframing the Paralympics by Aylin Yasa
- The Olympics: Contrasts Create a Champion Brand by Jenna Rounds
- The Surprising Scoop on Häagen-Dazs Ice Cream by Dor Katz
- Beyond the Hype: Wisdom from the Movies by Ketzirah Lesser
- Tennis, But Make It Fashion by Vanessa Fuss
- Breaking Biases by Brian Owens
Opinion Party (Vol. 2): Brands of 2023
Winter 2023
The second edition of Opinion Party from BAV Group, exploring the brands of 2023.
Opinion Party (Vol 1): Belonging
Summer 2023
The first issue of "Opinion Party" from BAV Group, a collection of points of view that focused on embracing the unknown, trusting ourselves and others, and ultimately a body of work that helps us all to connect around topics that unite us rather than divide us.
- Culture Shapes Brands and Brands Shape Culture by Natalia Restrepo
- Bridging the Inclusion Gap by John Keaveney
- The Path to Belonging Requires Zero Proof by Dor Katz
- The Power of Brands to Champion Accessibility by Jenna Rounds
- What’s in a Name? by Aylin Yasa
For more great insights be sure to visit: https://www.bavgroup.com/brands-culture