We are pleased to announce that BAV Group is included among the 10 vendors recognized as notable Brand Measurement Consulting Services Providers in Forrester's The Brand Measurement Consulting Services Landscape, Q4 2024 (Available to Forrester clients and for purchase).

The report is an overview of a short-list of brand measurement consulting firms, which Forrester describes as,

Providers that utilize unique and innovative approaches to measure brand perception and use insights from said measurement to influence a company’s strategies, actions, and market performance.

In a blog post that explores why Forrester has created this new landscape report author, Dipanjan Chatterjee, provides advice into choosing a brand consulting partner that we fully agree with.

Ask yourself two questions:
1) What do you want to get out of brand measurement and, 
2) what are you willing to put into it?

We recommend reading Dipanjan's blog post, Better Your Brand Measurement With These Best-In-Class Providers, that introduces the thinking behind the landscape, as well as the full report.