As a motherless marketer, I say the industry needs to do better on Mother’s Day
03.08.2024
BAV Group's Vanessa Fuss is a self-described "motherless marketer."
After losing her mother to cancer last year, she has some insights for marketers as we honor International Women's Day on 3/8, the UK celebrates Mother's Day on 3/10, and marketers in the USA gear up for Mother's Day in May.
She recommends that Mother's Day messaging be:
- Empathetic
- Impactful
- Inclusive
Read the article in The Drum for all the insights, and then let us know what you think!