As a motherless marketer, I say the industry needs to do better on Mother’s Day

As a motherless marketer, I say the industry needs to do better on Mother’s Day

News

03.08.2024

Vanessa Fuss, Managing Director

bouquet of flowers
Photo by Suhyeon Choi via Unsplash

 

BAV Group's Vanessa Fuss is a self-described "motherless marketer." 

After losing her mother to cancer last year, she has some insights for marketers as we honor International Women's Day on 3/8, the UK celebrates Mother's Day on 3/10, and marketers in the USA gear up for Mother's Day in May.

She recommends that Mother's Day messaging be:

  1. Empathetic
  2. Impactful
  3. Inclusive

Read the article in The Drum for all the insights, and then let us know what you think!