BAV Group's Brian Owens and Tanay Sharma unpack the relationship of brand purpose to leadership in the retail category. Check out their article on Path to Purchase Institute's website.

And if you are attending National Association of Chain Drug Stores (NACDS) annual conference this year and want to learn more about what BAV Group can do you for your brand -- be sure to connect with Brian Owens  or Vanessa Fuss who will be in attendance

Read the full article at: https://bit.ly/bavg_purpose_leadership

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