In this thought piece, we dove into lessons learned from events in history, like 9/11, the Great Recession and the SARS outbreak — then combined those insights with what we are seeing now to share predictions and implications for the future.

The COVID-19 pandemic is challenging the limits of our society, spanning across personal to the public domain. And in these uncertain times consumers increasingly look to brands to take action.  According to our Best Countries Study, we find that globally, 62% of consumers trust private companies more than the government to take care of their needs.

As the world continues to navigate and brands focus on COVID-19 responses, we as marketers and researchers must look forward and accept what will become the new world order. In this new era of disruption and uncertainty, understanding how to be a culturally and emotionally connected brand will be the key to emerging stronger in a post-COVID world.

The report, “Emerging Stronger: Understanding New Cultural Dynamics Through the Lens of History,” details numerous lessons for marketers and brands. Click here to read more. For more information, contact Clara Luo, VP, Director of Strategic Growth at BAV Group.