BrandAsset Valuator®

BRANDASSET VALUATOR®

Explore a few of the thousands of brands we continuously measure in our BAV study.

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NOTE: this is only a small sampling of the brands BAV's syndicated study covers, and the data about the brands is not the most recent.

Pillar Graph

Differentiation

DIF

Relevance

REL

Esteem

EST

Knowledge

KNO

Power Grid

The four Brand Pillars that capture key components of brand health are Differentiation, Relevance, Esteem and Knowledge.

  • Differentiation
    DIFFERENTIATION

    A brand's ability to capture attention in the cultural landscape. A powerful driver of curiosity, advocacy and pricing power.

  • Relevance
    RELEVANCE

    How appropriate and meaningful a brand is to consumers. Drives brand consideration and trial.

  • Esteem
    ESTEEM

    A measure of how highly regarded a brand is and how well it delivers on its promises. Leads to trial and commitment.

  • Knowledge
    KNOWLEDGE

    The depth of understanding people have of a brand – both its positive and negative information.

Brands are plotted in two dimensions on the power grid: Stature and Strength. The two dimensions capture the relationship of the four Brand Pillars.

  1. NEW OR UNFOCUSED

    Build Awareness and Traction. Must define a clear point of view.

  2. NICHE OR UNREALIZED

    Low Earnings. High Potential.

  3. MOMENTUM LEADERSHIP

    High Earnings. High Potential.

  4. MASS MARKET

    High Earnings. Low Potential.

  5. ERODED

    Seriously challenged, hanging on.

Brands & Culture: News Listing
Brewing Brand Differentiation by Kathy Shen | Opinion Party | BAV Group | Summer 2024
Analysis
08.22.2024
Brewing Differentiation

In a sea of sameness, beer brands pop tops on strategic partnerships to stand out. From ballparks to music fests, these collabs add flavor, keeping consumers coming back for more.

The Ozempic Effect: The Transformation of Weight Loss’ Branding || Daniella Rodriguez || BAV Group
Analysis
08.20.2024
The Ozempic Effect

From the Biggest Loser to Ozempic -- the way we think about weight loss brands has changed dramatically in the past few years.

Summer Bucket List: The Secrets of Top Travel Destinations by Sandrine Martin | BAV Group
Analysis
08.14.2024
Summer Bucket List

Craving a summer escape? Unlock the secrets of why Italy, France, and Spain are top destinations for Americans. Get ready for a journey that'll leave you saying "Bon voyage!" to your everyday life. 😎🌞✈️

Mind the Gap: Expectation vs. Experience with Destination Brands by Natalia Restrepo | BAV Group
Analysis
08.13.2024
Mind the Gap

Destination branding triumphs when expectations align with experiences. Bridge the host-guest gap to create satisfied, loyal visitors. 🌍🧳💡

The Paradox of Travel Content || Opinion Party | BAV Group | Tanay Sharma
Analysis
08.13.2024
The Paradox of Travel Content

Is your endless scrolling through travel blogs and Instagram feeds sucking the joy out of your adventures? Striking a balance between research and spontaneity might just be the key to unlocking the most memorable adventures.

Reframing the Paralympics | Exploring how brands can break barriers around inclusion and equality by reshaping the narrative and championing inclusivity in sports. 
Analysis
07.30.2024
Reframing the Paralympics

Exploring how brands can break barriers around inclusion and equality by reshaping the narrative and championing inclusivity in sports.  💪♿️🏅

From HBO MAX to MAX: A surprising success story
Analysis
07.18.2024
From HBO MAX to MAX: A Surprising Success Story

Not since the "Red Wedding" has HBO given us such a shocking plot twist -- but it turns out that MAX won the game of streaming by combining broad appeal, differentiation, and the strength of HBO and Discovery to thrive and prove the skeptics wrong.

Beyond the Hype: Wisdom from the Movies
Analysis
06.27.2024
Beyond the Hype: Wisdom from the Movies

Beneath the thrills and spectacle, sci-fi movies offer profound warnings about reckless innovation and corporate power. As we build the future, let's listen to their wisdom and prioritize ethics over hype.