BRANDASSET VALUATOR®
Explore a few of the thousands of brands we continuously measure in our BAV study.
Experience our BAV data firsthand: Select or type in the name of a key brand, and up to two competitor brands from any industry that you’d liked to see it compared to.
NOTE: this is only a small sampling of the brands BAV's syndicated study covers, and the data about the brands is not the most recent.
Power Grid
The four Brand Pillars that capture key components of brand health are Differentiation, Relevance, Esteem and Knowledge.
Brands are plotted in two dimensions on the power grid: Stature and Strength. The two dimensions capture the relationship of the four Brand Pillars.
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NEW OR UNFOCUSED
Build Awareness and Traction. Must define a clear point of view.
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NICHE OR UNREALIZED
Low Earnings. High Potential.
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MOMENTUM LEADERSHIP
High Earnings. High Potential.
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MASS MARKET
High Earnings. Low Potential.
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ERODED
Seriously challenged, hanging on.
Brands & Culture: News Listing
