Brands & Culture

Taking a look at what BAV data say about the brand of Star Wars.

What can BrandAsset® Valuator data tell us about how to create lasting love between people as well as between brands and their customers?

There's a lot of talk about Elon Musk and how he may or may not be impacting brand perception of Twitter, Tesla, and SpaceX.  Do his actions, reputation, and personal brand matter? Aylin Yasa, a BAV Group strategy director,  unpacks what the data say about the impact Elon Musk's personal brand is having on the companies he owns, especially Twitter.

In recessionary times, consumers and brands make tough choices on where to cut back — and, where to invest. In this hopeful talk, we’ll uncover actionable insights marketers can use to unlock the psychology behind value-based decision-making to best position their brand during challenging times.

Watch Laura Jones, CSO BAV Group, discuss reimagining brand value at RE/IMAGINE What's Next Vol 3.

Almost everyone has a “Y Story” whether it is going to camp, learning how to swim, or more. “Find Your Y,” created in partnership with YMCA, BAV Group, and VMLY&R was honored with a Gold ARF David Ogilvy Award, in the government, public service, and non-profit category. 

BAV Group is pleased to announce the release of the annual Best Countries Report, in partnership with U.S. News & World Report and the Wharton School.

BAV Group's work, in partnership with VMLY&R and client partner Lidl, was honored with two gold and two silver awards at the 2021 Advertising Research Foundation David Ogilvy Awards! This premier awards program honors research and insights-driving marketing campaigns.

Through unique data and powerful insights, BAV is excited to  present BAV's Love+ Metric, a deeper look at the many forces driving the different kinds of love that retailers inspire in consumers  around the globe.

BAV has launched a new report, “Most Loved Retailers,” which is an introduction to BAV's Love+ metric. The report is a first look at how leading retail brands from the US and UK perform on Love+. Through unique BAV data and powerful insights the team uncovered the different kinds of love that retailers should inspire in consumers and why one kind of love is not enough. 

The sixth annual Best Countries report reveals the importance of social justice as a global ambition, the unexpected societal byproduct of the COVID-19 crisis and the influence of conspiracy theories.

Examining why brands have a crucial role to play in our voice-activated digital future, fueled by conversational AI

Understanding how to win at China’s shopping mega-festivals