Brands & Culture

Understanding current cultural dynamics through the lens of history

Germany, France and Japan carve out recognized niches for their products

Brick and mortar retailers are being edged out by digital retail, with Sears being its latest victim. But is this a case of web-based retailers winning over shoppers through their accessibility and convenience, or rather, the inability of brick and mortar retailers like Sears to connect with a new wave of digital shoppers?

What do marketers need to understand about these potential beginning signs of a shift in the economics of racial representation and changing consumer attitudes about identity inclusivity? A BAVSocial language equity audit revealed the conversation on racial representation can be divided into two main branches.

Authenticity and transparency is important for leaders of major corporations, but it’s more important that a brand be multi-dimensional.

Earlier this week, Sirius XM announced that it is acquiring music streaming internet radio Pandora. Read more to learn about what our BAV data reveals about this business decision.

"Brands have the power to transform a transactional relationship into a declaration of values, and that's a powerful thing to offer consumers."

BAV Group's 2018 Best Countries data shows correlation between winning World Cup and brand strength.

Free stuff vs. an ad-free story feed: Which would you prefer? BAV Group director of brand & social analytics, Kyle Boots, weighs in.

The gun club stands to lose a lot as brands distance themselves, as BAV data research suggests.

It’s been one month since a gunman stormed Marjory Stoneman Douglas High School in Parkland, Florida, and killed 17 people. But it feels like the massacre happened only yesterday. There’s good reason for this: Unlike previous school shootings, the gun control debate routinely sparked in such aftermaths has not yet waned. 

15% of American adults have used online dating sites or mobile dating apps, according to a national survey by the Pew Research Center. BAV puts these findings to the test, analyzing the usage rate of four leading online dating brands.