In a sea of sameness, beer brands pop tops on strategic partnerships to stand out. From ballparks to music fests, these collabs add flavor, keeping consumers coming back for more.
Craving a summer escape? Unlock the secrets of why Italy, France, and Spain are top destinations for Americans. Get ready for a journey that'll leave you saying "Bon voyage!" to your everyday life. 😎🌞✈️
Is your endless scrolling through travel blogs and Instagram feeds sucking the joy out of your adventures? Striking a balance between research and spontaneity might just be the key to unlocking the most memorable adventures.
Not since the "Red Wedding" has HBO given us such a shocking plot twist -- but it turns out that MAX won the game of streaming by combining broad appeal, differentiation, and the strength of HBO and Discovery to thrive and prove the skeptics wrong.
Beneath the thrills and spectacle, sci-fi movies offer profound warnings about reckless innovation and corporate power. As we build the future, let's listen to their wisdom and prioritize ethics over hype.
Embracing diversity and featuring diverse influencers, can help brands connect with multicultural audiences, boost relevance, and drive brand equity gains, as exemplified by Sprite's success among Hispanic consumers.
Y&R Global CEO David Sable and Laura Jones, Executive Strategy Director of Y&R’s BAV Group, joined Kantar during a session focused on brands and the power of purpose at the 2018 Cannes Lions Festival. Read their takeaways here.
Now in its third year, the Best Countries rankings evaluate 80 countries across a range of criteria, from economic influence and power to citizenship and quality of life, to capture how nations are perceived on a global scale. Today we unveiled the first country specific analysis: Brand UK.
In honor of International Women's Day, we explored markets that are regarded as being “Best for Women” and best for gender equality through the lens of both women and men using our 2018 Best Countries data.
In honor of Chinese New Year, we used BAV® data to personify zodiac signs with brands in culture, and explore brands that specifically characterize the Year of the Dog.
Switzerland Is the Best Country in the World, Says 2018 Best Countries Report. Justin Trudeau, Angela Merkel viewed as most respected world leaders; Donald Trump and Vladimir Putin least respected on global stage.
With the holiday shopping season unofficially kicking off this Black Friday, the question of what it takes for a brand to thrive in the luxury space amid a continuously evolving retail landscape pops in our minds. Our BAVShopper team unites analytics with shopper psychology to explore what drives global success for luxury brands.
Earning trust has long been fundamental to a brand’s role — while it remains a fundamental component of brand-building, it’s becoming harder and harder to earn trust with today’s consumers.
