Brands & Culture

Häagen-Dazs: The ice cream that's as Danish as apple pie. Uncover the scoop behind this iconic brand's name and its secret recipe for success.

Beneath the thrills and spectacle, sci-fi movies offer profound warnings about reckless innovation and corporate power. As we build the future, let's listen to their wisdom and prioritize ethics over hype.

With the sport's popularity soaring, brands should consider jumping on the bandwagon to score some serious points with consumers. 😉🎾🏆

Embracing diversity and featuring diverse influencers, can help brands connect with multicultural audiences, boost relevance, and drive brand equity gains, as exemplified by Sprite's success among Hispanic consumers.

BAV Group is back to the Opinion Party! Our sweet summer reads include explorations sports in culture, diversity, Juneteenth, lessons from the movies, and some surprising facts about some favorite summer treats.

Retail has evolved into a multi-dimensional experience, infiltrating every corner of our lives. Learn how data shows that boldness, creativity, and adaptability are key to success in this dynamic environment.

Why Being Green Isn't Enough: The Importance of Value, Fun, and Simplicity

Data shows that the health and beauty category has more momentum and competition than ever before.

With the 2024 Formula 1^® racing season underway, let’s take a look under the hood of the brand underlying the sporting spectacle that’s taken the world by storm. The once Euro-centric sport is now a worldwide phenomenon reaching new highs, welcoming an entirely new generation of fans and going from nearly unknown to iconic status in just a few years.

Vanessa Fuss, Managing Director of BAV Group, has a message for marketers this Mother's Day.

Laura Jones, BAV Group CSO, featured in LBB article

 Exploring Brands at the Heart of Valentine’s Day